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Building brands
is our mission

Truck

Corporate Overview

We provide extensive range of professional solutions with marketing, distribution and brand management expertise for premium FMCG brands in the food & drinks sector.

Profile

Powermark is a dynamic and privately owned company with extensive experience in building brands and developing winning marketing tools. We are a dominant player within the FMCG marketplace and a full service provider of comprehensive marketing, distribution and logistics instruments to all retail and food service sectors. We represent a wide range of premium brands serviced by highly qualified and motivated team who develop strategies and drive business. Our company has been nominated with several international awards for high grade marketing and distribution performance. Powermark covers all distribution channels: International and Bulgarian Key Accounts, independent retailers, wholesaleers, Cash & Carry, impulse sector, convenience stores, HoReCa, Petrol channel, etc.

Vision and mission

Our business philosophy put us at the leading edge of FMCG commercial strategy and practice, respecting the business ethics.

Our company values, mission and strategy include empowering and developing our human capital. Our employees act as team members in an atmosphere of transparency and creativity using the right tools for the growth of our business in terms of profitability, quality customer service, efficiency and innovation. The concept of a career opportunity allow ambitious, talanted employees to develop within the organisation.

Facts and figures

  • Independent company created in 1999.
  • Own company branches with full facilities, operation and staff in all main towns for complete market coverage.
  • Warehouses capacity 3000 pallet/places.
  • Strong commitment to building brands.
  • 12 000 direct customers.
  • HACCP, GWP, FIFO.
  • Focus on our brands for strong impact.

Expertise

  • Wide range of customised services.
  • Strong experience by categories with major market leader positions.
  • Personalised trade marketing approach.
  • Shelf innovation through campaigns and concepts.
  • Field assistance in covering trade channels.
  • Commercial efficiency resulting from close customer relationship.
  • Principal relationship based on synergy and trust.
Gallery

Strategy

To insure our continuing success we:

  • Maintain strong commitment to marketing and distribution process.
  • Intensify distribution by investment instruments.
  • Our business values drive investing in people and brands.
  • Facilitate customer service in an innovative way.
  • Apply dynamic organizational structures to comply with the changing business environment.
  • We believe in providing our staff with the opportunity to succeed and deliver their full potential with encouragement and support through intensive trainings and regular qualifications.

Business Scope

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Market Coverage

We cover the whole market territory through all retail and wholesale channels parallel to constantly seeking alternative ones like railway stations and airport pavilions, travel centres, administrations’ and banks’cafés, canteens, chains of cinemas and video shops, bars, clubs, discotheques, pubs, summer and winter resorts’ shops, chains of sports and fitness halls, schools and universities, colleges café bars, amusement parks, chains and individual kiosks and pavilions.

Market Coverage graph

Supply Chain Management

Supply Chain Management graph

  • Our main goal is providing the highest quality supply services. Our basic precondition for business success is developed and modern supply chain combined with logistic solutions adjusted to the retailer’s needs.
  • Our supply chain is linked to high grade standards as GPRS stock supply routing, Warehouse Management System, FIFO, developed infrastructure.
  • We have strict and structured processes and procedures which are obsereved by KPI. (Key Performance Indicator)

Marketing

  • Detailed market analyses based on Nielsen, GFK, U&A data allow us to assess the potential and to feature development of the brands.
  • Management of brand marketing - ATL consumer marketing campaigns (TV, radio and print campaigns, advertising on transport vehicles, outdoor) and BTL campaigns (actions, cash desk and second pallet expositions, sampling via specially trained company promotional team, co-pack promotions).
  • Brand assortment management (product information card, maintenance of price lists, price changes, optimisation of orders, sales forecasts, merchandising standards, analysis of brand assortment and classification of products).
  • Detailed regular planning and progress reporting.
  • Strategic planning.

Purchasing & Logistics

We own and operate modern storage facilities appropriate for various temperature conditions and higest technological equipment. We provide product re-packing and labeling servises, packing of promotional and discount sets. We manage all warehouse and related functions to ensure the highest levels of control and customer service standards.

Our service capability includes:

  • forecasting and monitoring.
  • product ordering and planning.
  • checking sell-by dates and quality.
  • managing returned products.
  • stockmanagement control.
  • ensuring traceability of products.
  • computerised warehouse management system.
  • a dedicated operations team.
  • an established transport infrastructure fleet with branded trucks and vans reaching all customers.
  • extensive quality control systems.

Distribution

We have direct pre-sales and ex-van delivery sistem to traditional trade, contracts with all Key Accounts, petrol channel reaching all destinations of the Bulgarian market and ROI.

  • Distribution with own company structure is our strong competitive advantage.
  • We guarantee stock avalaibility, immediate order process, 24-hour delivery time, post-delivery serveses.
  • Our market knowledge is the bases for planning of short and longterm sales targets.
  • We follow regulary stages of targets achievement.
  • We provide equal commercial conditions for correct consumer price level, proper actions and campaigns application.

Management of Key Accounts Collaboration

  • Highly-skilled, dynamic key account managers with extensive market knowledge.
  • Develop and manage KA negotiations at different levels.
  • Highly efficient with liaison to marketing and the field sales force.
  • Electronic data interchange (EDI) with KA.
  • Long-standing contacts to the KA decision makers.
  • Expands on listings.

Point of sale services and Merchandising

Among our top priorities is to ensure the best possible POS presence for the brands and products we represent in terms of merchandise density, visibility and dominance. The widespread POS management provided by our large and efficient merchandising team includes:

  • Shelving services (planogram-based shelving).
  • Ensuring maximum availability and observing merchandising standards.
  • Specific product presentation (shelf placing, cash desk expositions and secondary displays).
  • Price structure control.
  • Implementing special placements, events and promotions.
  • Influence on ordering procedure.
  • Handling objections and issues on site.
  • Follow-up and market feedback for innovations and ideas.

Active Sales Force

  • Dedicated to the brands and experienced in selling FMCG
  • High sense of responsibility, positive, initiative, motivated, ambitious, self-driving for success.
  • Able to work intensively under pressure, in a scheme of fixed monthly TARGETS under the control of supervisors.
  • Negotiating &selling skills - quoting, convincing, selling, handling proper cash exposition, appling campaigns on a retail level, POSM.
  • Efficiency and automation in order process, integrating quality control.
  • Able to assess priorities, systematic, organized and motivated by company spirit of team work.
  • Supervisors: high professionals observing all company and brand standards and procedures, controlling the routine activity by regions.
  • Sets of monthly, 6-months and annual focuses and targets in different parameters.
  • Creating sales contacts and keeping customer management.
  • Negotiations on the terms of contracts, assortment offers of (new) products.
  • Developing, planning and negotiating terms for customer-based sales campaigns.
  • Analysis of the campaign results and feedback to the customer. 
  • Market competition analysis (product position on the shelf vs. the Nielsen report).
  • Sales maximising through merchandising proposals to the customer.

System & Reporting

Up to date technology and processes results in capability of managing complexity in an efficient and cost effective way.

  • High grade server, Portable Mobile Visor Systems in the trucks connected to GPRS.
  • Powerful management and field information system for reporting in real time.
  • PALMs/Netbooks with mobile printers operating in ex-vans system and PALMs in pre-sales system.
  • Immediate data document processing for orders, invoices, credit control.
  • Integrated logistic, analytical and financial system.

Competitive Edge

To face the strong competitive environment Powermark constantly intensify its competitiveness: i.e. costs management.

As a result we provide Win-Win partnership to our principles based on:

  • In-depth expertise in marketing and distribution solutions.
  • Professional marketing and category management team.
  • Success-driven and customer-focused sales force which ensure best sales performance.
  • Dynamic key account teams with excellent, long-standing contacts with retail partners.
  • Effective and cost-efficient administration functions and processes.

We are proud that we have the exclusive rights of
internationally renowned and established leading brands.

Brands

Corny

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Schwartau Extra

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Schoko Mac

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

 

Pringles

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Popz

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Estrella

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Manner

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Viktor Schmidt

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Trolli

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Cemoi

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Halta

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

McVitie’s Digestive

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Alpro

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Corny BIG

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Disney

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Go Ahead

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Jacobs

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Kavis

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Emilia

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Napoli

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

McVitie’s

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Zaini

Creating outstanding sales, marketing, logistics solutions and business support for brand owners.

Ethical Values

  • Powermark comply with all applicable laws and support fundamental human rights for all people.
  • We have a strong commitment to treating our employees fairly, with dignity and respect.
  • We apply high standards of ethical and responsible business behavior. Honesty and integrity is the basis of our business performance.
  • Our company complies with all applicable laws and regulations regarding fair competition and antitrust.
  • We build strong, honest relationships that satisfy the demands of the marketplace.
  • We comply with applicable laws relating to anti-corruption.
  • We respect and safeguard the confidential information of our business partners.
  • We minimize the use of non-renewable resources, reduce and recycle waste, and minimize the environmental impact of our operations.
  • Address:

    1517 Sofia
    112 “Besarabia” Str.

  • Phone

    +359 2 424 73 73
    +359 2 958 78 00
    +359 2 958 78 01
    +359 2 958 78 02
    +359 2 958 78 03

  • E-mail

    headoffice@powermark.bg

  • Fax

    +359 2 958 78 04

Carеer opportunities

Our successful team consists of competent, commetted and loyal proffecionals. If you are motivated to be part of our company please send your CV to headoffice@powermark.bg. We will revew all candidates’ applications once there is a new position opened in our system.